FAQ
WHAT SOCIAL MEDIA PLATFORMS SHOULD I BE USING?
I will work with you to determine the best platforms for your business. It isn’t always about quantity; you don’t have to be on every platform. Determining where your target market is hanging out is key.
WHO PROVIDES THE CONTENT?
This is another area we will work together. We’ll collaberate on ideas for a content calendar, and you will have final approval. You can provide photos of products and services, or we can arrange a branding photography session. Gathering background information is the first step in creating content that represents your business and resonates with your target audience. This can take some time in the beginning, however, but ongoing content creation can be handled through scheduled planning meetings. We can also make changes if something comes up or if you have an event to promote.
HOW DO YOU KNOW WHAT TO POST?
We will set up an initial meeting where I will gather information and will run some ideas by you. Often, business owners get excited when they realize all the content ideas available to them. The possibilities really are endless, but we will choose content that reflects the goals of your business.
HOW OFTEN DO YOU HAVE TO POST AND DO YOU POST ON WEEKENDS?
This is another area where quality versus quantity comes into play. The posting schedule will depend on your business goals and the platforms we are using. Scheduling posts and content ahead of time can ensure optimal reach and visibility on social media.
WHEN WILL I NEED TO PAY YOU?
You will receive an invoice and the first month of service will be due at the first planning meeting. I prorated partial months. Invoices are typically due on the first of each month to cover that month of service. Alternatively, I can invoice you bi-weekly.
WILL I HAVE TO PAY FOR ADVERTISING?
It depends. If we determine ads will be beneficial to achieve your overall marketing goals, I may suggest social media ads as a part of your marketing plan. The type of ad and how much it will cost will depend on the goals of the ad and the platform. Ads can be useful in increasing brand awareness or to promote products and services. Ads are typically paid through your own ad account. If you don’t have one, I can assist you in setting one up.
CAN I MAKE CHANGES AT ANY TIME?
Of course. We can tweak your campaign at any time. This could result in an increase or decrease of fees or ad spend, depending on the changes requested.
DO I HAVE TO HAVE MY ACCOUNTS SET UP?
No. If your accounts are not set up, I can help you set them up. If they are already active, I can make sure they are optmized.
HOW WILL WE HOLD MEETINGS, FACE TO FACE OR OVER THE PHONE?
Create & Co. is in the MetroWest area outside of Boston. If your business is within the service area, we can meet in person. Otherwise, meetings typically take place via phone or Zoom.
WILL I HAVE TO SIGN A CONTRACT AND CAN I CANCEL AT ANY TIME?
For social media management services, I include a contract that outlines what both of us can expect. Both parties benefit and this ensures I am accountable for completing your campaign. Contract length can range from 3, 6, 9, or 12 months, depending on your business needs and the goals we develop for your business.
Yes, you can break a contract, with a 30-day notice. This is because a lot of content is prepared and scheduled in advance. This benefits both of us. You then know I will deliver services for the contracted time, and I will be appropriately compensated.
HOW DOES BRANDING PHOTOGRAPHY WORK?
Branding photography is provided as a photography session. Sessions typically last one to two hours, but event photography is available upon request and may vary in length. Customized quotes are provided for events. Branding photography has special rates that differ from marketing campaigns and will be quoted on an individual basis according to the type and use of the photos. You’ll receive appropriate usage rights for the images if required.